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The basics of starting a business

Starting a business has become something anybody can do. In today’s changeable economy, being a small business owner is no longer the preserve of the risk-taker. All you need to start your own enterprise is a great idea and the nous to see it through. And maybe some cash. And good contacts. And a business plan. Oh, and a marketing strategy…

Some of us are guilty of having serial epiphanies and mentally retiring for the next 20 years before we’ve actually done anything about it. But before you throw everything at your wonderful idea, it’s crucial to do some research. Sometimes you can get so excited about the dream that you lose all objectivity.