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Samsung said Monday it’s looking to new technology to help power its latest sustainability project, planting 2 million mangrove trees in Madagascar over the next three months. The tech giant said it will partner with a company called Veritree, which will help it track progress of each tree that’s planted.
What makes Veritree particularly interesting, Samsung said, is that its system is built using blockchain technology. The approach will allow tree planters to send planting updates using their phones, instead of relying on auditors to fly over project sites. Though Samsung didn’t say how much it’s paying to plant the trees, it said it chose Madagascar because mangroves are among the most efficient in converting carbon dioxide to oxygen.
“Investing in tech innovations, such as those that create efficiency improvements and minimize waste, in combination with nature-based solutions, are vital in the fight against climate change,” Mark Newton, Samsung Electronics America’s head of corporate sustainability, said in a statement. “Drawing on our history of open collaboration, we’re teaming up with Veritree for the tree-planting initiative as an added way to contribute to a better global society.”
Samsung’s announcement was made amid the beginning of, the tech industry’s largest trade show, typically held in Las Vegas around this time. This year, though, some of the biggest announcements , as companies choose to forgo in person events over fears of the .
Omicron so far has appeared less deadly than previous iterations, but it’s led to record case counts and enough serious illness that hospitals around the US are raising alarms that they’ve already reached maximum capacity. Those warnings have caused many large companies, including CNET, to . The Consumer Technology Association trade group that runs CES, meanwhile, has said it plans to move forward, with more than 2,200 exhibitors still planning to attend. CES will close a day earlier than planned, however, in an effort to reduce health risks.